Argo case study Example | Topics and Well Written Essays - 750 words

Argo - Case Study Example The frequency of their meeting after every three months is evidence that assessment was done appropriately. The change was thoroughly evaluated by the committee and found it right to restructure the client teams. They sought to embark on changing in order to achieve desirable results. In an effort to solve the issue, they deployed an external team of consultants for reviewing the policy. The team interviewed the managers and employees. The team of consultants was also tasked with the responsibility of recommending changes. This indicates that the capacity of the management to asses and review happenings in the organisation was at a good position. Assessment focuses on regular review of the activities and results of the organization to ensure adherence to the excellence model. Through the review, Argo ID was able to identify its strengths. Another area the organisation did well was in deployment. After the team of consultants administered the recommendations, the line manager and questionnaires administered on to the employees on their preferential positions in the new organisation did briefings. The success of deployment was evidenced by the ability of more than 80% of the total number of employees getting their preferred positions. In addition, the rest does not lose anything since they were interviewed for other positions. The Chief Executive Officer of the company, Bill Marshall made presentations that featured how the work was to be done and the scheduling thereof. 2. Argo Areas According to Subcategory (1e) of the Case Study Organizational and Management Review did a review on the way the operations were being conducted and went a step ahead to outsource for services of specialists in order to streamline the situation. The recommendations by the consultants helped reshape the organizational structure of the compa ny hence conserving it from the blink of failure. This time round the approach was rectified, hence changing the expected scenario. The results of the initial process were not right. They called for a reshuffle of the entire employment structure in order for it to deliver desirable results. The failure in achieving the results was expensive to the organisation since they had to re-embark on a new strategy that involved an overhaul of the entire system. Results are the ultimate goal of every organisation, it emanates from a wrong approach taken in implementing a good idea. Sometimes, the approach my be wrongly placed and may not be a making from the individuals involved leading to undesirable results. This was the case with Argo. 3. Site Visit Issues One of the main issues to check in the organisation is the staff interactions in the organisation. The questions are how the employees interact in the organisation at the different levels. The relationship between the juniors and seniors in the organisation is paramount; I would like to know why majority of the staff preferred a change in the place of work. Underlying issues in the organisation may cause a disparity and breakdown in communication. I would also like to know about the structure and the policies of Organizational and Management Review. It seems they play a very important role in the organisation, understanding their composition, the mandate and their way of operating is very important in the organisation. Part B 1. Comments on People Strategy Argo seems to be on a positive trend in achieving satisfaction for the employees. Considering

Key Elements of A Market Analysis Essay Example | Topics and Well Written Essays - 750 words

Key Elements of A Market Analysis - Essay Example The market can be worldwide or just a three states. These boundaries are usually defined by the geographic areas in which the firm expects to be competing. The time component of market is affected by the stage of a product or service in its life cycle and the specific needs of the data user. An assessment of long-term potential is needed because major financial decisions have to be made about long-term commitments for plant, equipment, personnel, and the like. For existing products, market potentials usually cover shorter time periods because their primary purpose is to guide short-term decisions about production or promotion. However, as a product or service enters the later stages of maturity, longer-term potentials might again be sought to determine if and when it should be withdrawn from the market (Eden, Ackerman 1998). Regional demographic characteristics and population growth can help to identify number of potential consumers and main trends in sales. Slower population growth combined with increased competition (from both domestic and foreign sources) means that the market will become increasingly competitive. The firms that will succeed will be those that make best use of information. Using information effectively is not an easy task because of the vast amounts available. A firm that knows something about the demographics of its customers can use a clustering system to identify block groups that possess similar characteristics, and are thus high potential candidates (Simonson, Schmitt 1997). The addresses of customers can be traced to block groups, and the demographics of these block groups can be used to gain greater insights about the customers. Knowing the general demographics of groups will help a firm learn more about the characteristics of its customers. The information about income and life styles, the number of buyers and their geographical location allows the company to segment the market. Critics underline that a proper balance is needed when defining the market to be segmented. If the market is defined too narrowly, the emerging segments may be too specific to be of marketing value. Conversely, if the market is defined too broadly, the emerging segments are likely to be of little practical value from a marketing perspective. Also, a market analysis should take into account geographic limits, people or firms who might use the product, users and non-users, the size of the market, the emerging segments and regional differences. Stating the purpose of the segmentation activities at the outset establishes the amount of effort and expenditures needed in the remaining steps of the process. For Able Corporation, it is important to analyze new markets and assess their size and a number of customers. In this case, the potentials for each segments (old and new markets), when combined, identify the overall market for PEPT (Simonson, Schmitt 1997). Prices and competitors products are also a part of market analysis. Most products or services are available in different sizes and varying price levels. There are also a variety of sizes and price ranges for PEPT. Thus the product or service component of market should pertain to the market or market segment that is expected to be the focus of the firm's marketing efforts. Since durable products such as portable electric power tools are consumed over fairly long periods of time (until they become