Argumentative Essay for Using Laptops - 863 Words

Argumentative Essay In recent years, laptop computers have been playing a ubiquitous role in society. Generally speaking, there are more and more people carrying them along in restaurant, airport lounges and bookstores. On the other hand, laptops are also an important component in the educational process. As a matter of fact, they do offer an array of advantages, while some people think using laptops in the classroom is a learning impediment and a distraction. Although some people suggest that laptops should be banned in class, using laptops can be more beneficial in enhancing learn experience, convenience of note taking and class activities, efficient communication in class, and spelling skills of students with learning disabilities.†¦show more content†¦Using laptop to take notes or edit electronic documents is much more convenient and faster than handwriting and doing research. With laptops, students can simply make modifications digitally, adding sections, correcting spelling, or moving ele ments of an electronic document. Several research studies reported that a majority of students thought that laptops were effective for note-taking. As a report mentioned, â€Å"Students reported that note-taking was the most prevalent and important laptop activity they participated in during class. Almost two-thirds of the students agreed that this activity consumed 50 to 100% of their time. A majority of students (57%) also noted that academic-based laptop activities were conducted over 50% of the time during a standard class. Furthermore, over 70% of the students agreed that laptops were important with respect to their overall academic success† (Robin H.). Some students type much faster than they hand-write. This may mean they do not write all the information they should have.Since many universities provide free access to the Internet, a laptop computer allows students to research, collaborate and collect information almost anywhere in the university environment. Many think that laptop use in class cut down the students’ personal communication with teachers and classmates. Computers allow students to efficiently communicate withShow MoreRelatedMy Favorite Form Of Writing915 Words   |  4 Pagesin analyzing arguments and advertisements by using SPAC (situation, purpose, audience and claims) and effectively connect two pieces together. Also, besides grammar errors, I still personally struggle with creating detail within my work. One of my favorite form of writing is argumentative writing. It has always been the one English assignment I was excited for when the unit came around during high school. Whether it was a documentary or an essay for a debate I actually forgot about my procrastinationRead MoreEssay about Educational Technology Autobiography1552 Words   |  7 Pagesmicrofiche. In a campus where, you can attach your laptop to a port during a coffee break in the union, create a webpage during one class period through the campus’ websites, and see every other person walking around with a cell phone in one hand, a palm pilot in their other, and an I-pod in their pocket with the ear-plugs in their ears, one is bound to notice technology, and educational technology on a much grander scale. How I see myself using technology, for educational purposes, as a teacher:Read MoreMobile Phone and People1469 Words   |  6 PagesTERM PAPER The production and sale of cigarettes should be made illegal. People have become overly dependent on technology. University students should pass the English proficiency test before graduation Argumentative Essay : People have become overly dependent on technology. Topic: People have become overly dependent on technology 1. Introduction (paragraph 1) A.Hook: Computer, hand phones, Internet, and latest gadgets such as GPStacking devices are not anymore unusual thing in our  dailyRead MoreContemporary Moral Issue Essay2709 Words   |  11 Pages philosophical essays, and book excerpts, all of which will be posted on Blackboard (http://blackboard.wm.edu). Goals of the Course: By taking Contemporary Moral Issues, students will: learn how to read difficult philosophical texts and gain an understanding and appreciation of important arguments in the field; learn how to express their thoughts in writing clearly and concisely (students will have the opportunity to attain this goal through response papers, quizzes and essays); learn how toRead MoreWriting and Research Paper2935 Words   |  12 PagesGrade Percentages Essay #1: (10%) 500 word personal memoir on childhood and family, or a sense of place Essay #2: (10%) 750 argument essay: gender roles Essay #3: (25%) 1,000 word researched and documented argumentative/persuasive Essay Essay # 4 (10%) Mid-term: Critical Analysis Essay #5: (15%) 500 word Critical analysis Essay/ oral presentation Essay # 6: (10%) Final: in-class essay Other grades: Read MoreThe Writ 150 : Writing And Critical Reasoning1880 Words   |  8 Pages1 5-6 page essay 10% Writing Project 2 5-6 page essay 15% Writing Project 3 5-7 page essay 20% Writing Project 4 and Final Portfolio 5-7 page essay 35% Ancillary Writing Smaller writing assignments completed in and out of class. 15% Participation Attendance and class discussion. 5% Writing Projects: You will write four thesis-driven, argumentative essays of five to seven pages each. A specific prompt, writing guidelines, and schedule of relevant readings and assignments for each essay will appearRead MoreDebate the proposition that employers are more concerned with controlling employee behaviour than they are with eliciting employee commitment.4691 Words   |  19 Pageswhereas Theory Y believes that commitment to objectives is a function of the rewards associated with their achievements . Theory X managers have somewhat receded however employees are still being controlled under the assumption that businesses are using commitment methods for example flexible working practises and appraisals which will be discussed later. Commitment is intrinsic which requires more resources, however control is external and can be done more effectively than commitment. See appendixRead MoreLogical Reasoning189930 Words   |  760 Pages....................................... ...................................................... 165 Abusing Rules of Grammar .............................................................................................................. 167 Using and Over-Using Euphemisms .............................................................................................. 169 Unintended Innuendo ............................................................................................................Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesand Byron vs. Thomas 278 Observer’s Feedback Form 278 5 GAINING POWER AND INFLUENCE 279 280 SKILL ASSESSMENT 280 Diagnostic Surveys for Gaining Power and Influence Gaining Power and Influence 280 Using Influence Strategies 281 SKILL LEARNING 283 Building a Strong Power Base and Using Influence Wisely 283 A Balanced View of Power 283 Lack of Power 283 Abuse of Power 285 Strategies for Gaining Organizational Power 286 The Necessity of Power and Empowerment 286 Sources of Personal Power 288Read MoreProject Managment Case Studies214937 Words   |  860 Pagesprovided, and one for bringing on board new corporate clients. There were several similarities among the three models. However, personal interests dictated the need for three methodologies, all based upon rigid policies and procedures. After a year of using three models, the company recognized it had a problem deciding how to assign the right project manager to the right project. Project managers had to be familiar with all three methodologies. The alternative, considered 6 FERRIS HEALTHCARE, INC

Chesapeake Life in the 17th Century - 1363 Words

Daniel A. Parra Ms. Seno AP US History, 1st 9/24/12 Chapter 4 Questions 1. What were a few of the notable characteristics of Chesapeake life in the seventeenth century? Some of the notable characteristics of Chesapeake life in the seventeenth century were that most of the population of early Chesapeake was killed because of diseases like malaria, dysentery, and typhoid. These diseases cut 10 years from the life expectancy of new settlers from England. Another characteristic is that women were severely outnumbered by men; therefore, it was hard for these settlers to populate the land they immigrated to. 2. What was indentured servitude? How did it work in the Chesapeake? Indentured servitude was a process where an indentured†¦show more content†¦When black slaves came in, they remained at the bottom of this hierarchy. 16. What group made up the largest portion of the southern social ladder? The group that made up the largest portion of the southern social ladder was the small farmers. 17. How would the typical colonial New England family be described? New England had nature on its side because compared to their disease-plagued neighbors in the south New England counted with clean water and coolShow MoreRelatedHistory: A Study of Colonial America873 Words   |  4 PagesThe colonies were by no means homogeneous. Lifestyle, customs, and demographics differed among the different regions of the colonies. Even by the 18th century, divisions between various regions and colonies existed. One of the manifestations of the diversity of colonial life was in one of its most persistent and pervasive institutions: slavery. Slavery existed on social, cultural, economic, and political levels. Although there are some common themes of slavery throughout the colonies such as theRead MoreThe Slavery Of The Chesapeake Essay1395 Words   |  6 Pagesthe main resource used in the Chesapeake tobacco plantations. The conditions in the Chesapeake region were difficult, which lead to malnutrition, disease, and even death. Slaves were a cheap and an abunda nt resource, which could be easily replaced at any time. The Chesapeake region’s tobacco industries grew and flourished on the intolerable acts of slavery. Chesapeake colonies of Virginia and Maryland were settled in the early 17th century. It was a difficult life for the first colonist; they hadRead MoreAmerican Slavery1079 Words   |  5 PagesDevelopment of Southern Cultures in the Chesapeake, 1680-1800. In â€Å"Tobacco and Slaves: The Development of Southern Cultures in the Chesapeake 1680- 1800† the main theme is the outcome of a long-term economic, demographic, and political transformation that replaced the farmsteads of the first Chesapeake settler with the kind of slave society described by modern historians. After a brief study of the social structure of the region in the seventeenth century, this work analyzed the economic and demographicRead MoreChesapeake Colonies vs. New England Colonies933 Words   |  4 PagesDuring the late 16th century and into the 17th century, two colonies emerged from England in the New World. The two colonies were called the Chesapeake and New England colonies. Even though the two areas were formed and governed by the English, the colonies had similarities as well as differences. Differences in geography, religion, politics, economic, and nationalities, were responsible for molding the colonies. These differences came from one major facto r: the very reason the English settlers cameRead MoreNew England Settlers vs. the Chesapeake Settlers Dbq810 Words   |  4 PagesSince the early 17th century, the English migrated to America for a variety of reasons. The promise of treasure, religious tolerance, and plentiful lands, lured gold-seekers, Puritans, Protestants, unemployed farmers, indentured servants, and younger sons (who had fallen victim to laws of primogeniture), to the land mistakenly named the Indies. English migration to the Chesapeake region spread over nearly a century, whereas voyagers to New England arrived within a single decade. One would thinkRead MoreHistory Of Tobacco During The Colonial Period1505 Words   |  7 Pagescash crop for the southern colonies. It was first discovered by Europeans after Columbus’s first return from the West Indies, and by the early 17th century, tobacco from the Spanish colonies was widely used throughout Europe. John Rolfe, a Jamestown planter, experimented and produced high quality tobacco which quickly spread throughout the Chesapeake Bay. As there was great demand for tobacco in Europe, planters grew tremendously wealthy and occasionally made the surrounding region prosperousRead MoreIssues Of Early American Settlement Essay1157 Words   |  5 Pagesend of the 18th century, around 100,000 indentured servants had been brought to the region by Chesapeake landowners. (Kennedy, p. 67) The founding of the New England Colonies in comparison to the Middle Colonies is like night and day - as night and day are still upon the same Earth, so the differences between the founding of the Northern and Middle Colonies are upon the same premise: religion. The New England colonies came into being by way of the Puritans in the 17th century – indirectlyRead MoreSlavery During The 19th Century900 Words   |  4 Pages In the early 17th century, the system of racial slavery had yet to be established. Slavery in North America evolved unevenly over the years, and the nature of slavery changed according to time, region and the colonizer. Generally, slaves suffered from malnutrition, diseases, intense labor and physical abuse from the slaveowners. The life of plantation generation was much harder as compared to charter generation. These people hardly escaped slavery as manumission was strongly discouraged by theRead MoreThe s Ownership Of Human Beings As Property Essay1117 Words   |  5 Pagesand ideas between Europe, Africa, and Americas New crops were introduced to Europe like maize and potato Horse had giant effect on Indian life In some areas, 90% of Indian population decreased due to the deadly onslaught of disease and conquerors The Protestant Challenge to Spain: England started to construct and increase its naval forces in the 16th century †¢Mercantilism – purpose was to benefit the Mother Country (England) by exporting more goods than importing Plantation Colonies PlantationsRead MoreAp American Historyï ¼Å¡ Slavery953 Words   |  4 Pagesservants, who could earn their freedom, even a few acres of land, within agreed years of labor. Since cash crops are the fastest and most stable way to wealth, the demand for cheap, dependable labor increased at the peak of mid 17th century, especially in the Chesapeake colonies. Africans seemed to be the perfect and most reasonable people to be the labor force behind the agriculture based economy of the colonies. Wealthy landowners import enormous amounts of African slaves from the West Indies

Physics Problem Sets Essay Example For Students

Physics Problem Sets Essay Two 25. 0-N weights are suspended at opposite ends of a rope that passes over a light, frictionless pulley. The pulley is attached to a chain that goes to the ceiling. A. What is the tension in the rope? B. What is the tension in the chain? 2. A stockroom worker pushes a box with mass 1 1. 2 keg on a horizontal surface with constant speed of 3. 50 m/s. The coefficient of kinetic friction between the box and the surface is 0. 20. A. What horizontal force must be applied by the worker to maintain the motion? B. If the force calculated in part a is removed, how far goes the box slide before coming to rest? . 4. In physics lab experiment, a 6. 00-kabob is pushed across a flat table by a horizontal force F. A. If the box is moving at a constant speed of 0. 350 m/s and the coefficient of kinetic friction is 0. 12, what is the magnitude of F? B. What is the magnitude of F if the box is speeding up with a constant acceleration of 0. 180 m/so? C. How would your answers to parts a and b change if the experiments were performed on the moon, where g = 1. 62 m/so? 4. A light rope is attached to a block with mass of 4. 00 keg that rests on a horizontal, frictionless surface. The horizontal rope passes over a frictionless, measless pulley and a block of mass m is suspended from the other end. When the blocks are released, the tension in the rope is 10. 0 N. A. What is the acceleration of either block? B. What is the mass m of the hanging block? C. How does the tension compare to the weight of the hanging block? 5. A large wrecking ball (Figure 1) is held in place by two light steel cables. If the mass m of the wrecking ball is 4090 keg, what is: O a. The tension TUB in the cable that makes an angle of 40 with the vertical? B. The tension TA in the horizontal cable? 6. 3. An adventurous archaeologist (figure 2) crosses between two rock cliffs by slowly going hand-over-hand along a rope stretched between the cliffs. He stops to rest at the middle of the rope. The rope will break if the tension if the tension in it exceeds 2. 5 x 104 N, and our heros mass is 90. 0 keg. O a. If the angle B is 10. 0 , find the tension in the rope. B. What is the smallest value the angle B can have if the rope is not to break? Figure 2 6. Two crates connected by a rope lie on a horizontal surface. Crate A has mass ma and crate B has mass MBA. The coefficient of kinetic friction between each crate and the surface is PC. The crates are pulled to the right at constant velocity by a horizontal force F. In terms of ma, MBA and PC, calculate: a. The magnitude of the force F. B. The tension in the rope connecting the blocks. 7. Blocks A, B and C (figure 3)are placed as shown in the diagram below, and connected by ropes of negligible mass. Both A and B weigh 25. 0 N each and the coefficient of the kinetic friction between each block and the surface is 0. 35. Block C descends with constant velocity. A. Find the tension in the rope connecting blocks A and B. B. What is the weight of block C? Figure 3 Figure 1 Physics Problem Sets By Aerographical

Types of Diseases, Treatment and Their Control Methods free essay sample

A disease is an abnormal condition affecting the body of an organism. There are four main types of disease: pathogenic disease, deficiency disease, hereditary disease, and physiological disease. Pathogenic diseases are caused by what is called a pathogen. Pathogens are parasitic organisms that cause disease in their host. For example the pathogen e. coli which can make people ill or kill them. Deficiency diseases are caused by a deficiency of a particular nutrient in the diet. A lack of vitamin c causes scurvy. Hereditary diseases are passed on through generations via their genes, for example sickle cell disease. Physiological diseases are caused by the failure or malfunction of body parts or organs, for example diabetes. Proper sanitation and other disease-avoidance measures, ranging from hand washing to vaccination, as well as taking antibiotics are used in the prevention and treatment of pathogenic diseases. Hereditary diseases are treated by enzyme replacement therapy, medication miglustat, and bone marrow transplantation and gene therapy1 Physiological diseases such as diabetes can be treated by: Diet- a healthy diet is key to controlling blood sugar levels and preventing diabetes complications. We will write a custom essay sample on Types of Diseases, Treatment and Their Control Methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Exercise-regular exercise can reduce the risk of developing complications of diabetes such as stroke and kidney failure. Hypertension can be treated by: Diet- eating foods low in sugar, starch and salt. Exercise- a regular exercise program may help lower blood pressure over the long term. Bibliography †¢www. Blurtit. com †¢www. Wikipedia. com †¢www. ehow. com †¢ L. Chinnery, J. Glasgow, G. Jones and M. Jones (2001). CXC Biology Third Edition. Cambridge University Press

Famous Writerss Quotes About New Years Day

Famous Writerss Quotes About New Years Day The New Years holiday is all about reflecting on the year thats ending and planning for the year ahead. We gather with new and old friends alike, and make resolutions that may or may not last through January. One great way mankind has found to commemorate New Years Eve is by writing about the annual holiday, producing quotes like the ones listed below. As Sir Walter Scott puts it, Each age has deemed the new-born year // The fittest time for festal cheer, so celebrate your New Years by reading these  quotes from famous authors  like John Burroughs and Mark Twain, which explore everything from the time-honored tradition of making temporary resolutions to the importance of beginning each year - and indeed day - with a fresh outlook on life. Like T.S. Eliot says in Little Gidding: For last years words belong to last years language / And next years words await another voice. / And to make an end is to make a beginning. Quotes About New Years Resolutions The most popular tradition of New Years in the United States is that of making resolutions for the year ahead, promising oneself to eat fewer desserts or exercise regularly, only to break that promise a few months later as famously expressed by Helen Fielding in Bridget Joness Diary: I do think New Years resolutions cant technically be expected to begin on New Years Day, dont you? Since, because its an extension of New Years Eve, smokers are already on a smoking roll and cannot be expected to stop abruptly on the stroke of midnight with so much nicotine in the system. Also dieting on New Years Day isnt a good idea as you cant eat rationally but really need to be free to consume whatever is necessary, moment by moment, in order to ease your hangover. I think it would be much more sensible if resolutions began generally on January the second. Some, like Andre Gide, also address the idea of resolutions with humor: But can one still make resolutions when one is over forty? I live according to twenty-year-old habits. Others like Ellen Goodman approach it with a quiet optimism for real change: We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives... not looking for flaws, but for potential. Mark Twain described these resolutions with an air of contempt multiple times throughout his writing and public speaking career. He once famously wrote, New Years is a harmless annual institution, of no particular use to anybody save as a scapegoat for promiscuous drunks, and friendly calls and humbug resolutions. Another time, Twain wrote:  Yesterday, everybody smoked his last cigar, took his last drink and swore his last oath. Today, we are a pious and exemplary community. Thirty days from now, we shall have cast our reformation to the winds and gone to cutting our ancient shortcomings considerably shorter than ever. Oscar Wilde, on the other hand, took the concept with a grain of salt and wrote about it with humor, Good  resolutions  are simply checks that men draw on a bank where they have no account. Quotes About Fresh Starts and New Beginnings Other writers believe in the tradition of New Years Day being one for a fresh start or a clean slate - in writers terms, a fresh piece of paper or a blank page - and as G.K. Chesterton puts it: The object of a New Year is not that we should have a new year. It is that we should have a new soul and a new nose; new feet, a new backbone, new ears, and new eyes. Unless a particular man made New Year resolutions, he would make no resolutions. Unless a man starts afresh about things, he will certainly do nothing effective. Other writers find the fresh start a little easier that Chesterton, like John Burroughs who once said One resolution I have made, and try always to keep, is this: To rise above the little things, or Benjamin Franklin who once wrote Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Anaà ¯n Nin takes it one step further, saying every day is a resolution: I made no resolutions for the New Year. The habit of making plans, of criticizing, sanctioning and molding my life, is too much of a daily event for me. On the Passage of Time Some writers focus directly on the idea of time passing in their musing on the traditions of celebrating the New Years holiday. Charles Lamb once wrote, for instance, Of all sounds of all bells... most solemn and touching is the peal which rings out the Old Year. Venetian writer  Thomas Mann  also appreciated the solemness of the passage of time and the meaninglessness of humans bells and whistles for celebrating the changing of one second to the next, which time cares nothing for: Time has no divisions to mark its passage, there is never a thunder-storm or blare of trumpets to announce the beginning of a new month or year. Even when a new century begins it is only we mortals who ring bells and fire off pistols. Two Short Poems About New Years Day Edith Lovejoy Pierce poetically described the first of the year as such: We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its  first chapter  is New Years Day. Edgar Guest and Thomas Hood, on the other hand, both wrote entire short poems dedicated to the passing of the old year into the new: A happy New Year! Grant that IMay bring no tear to any eyeWhen this New Year in time shall endLet it be said Ive played the friend,Have lived and loved and labored here,And made of it a happy year.- Edgar Guest And ye, who have met with Adversitys blast,And been bowd to the earth by its fury;To whom the Twelve Months, that have recently passdWere as harsh as a prejudiced jury- Still, fill to the Future! and join in our chime,The regrets of remembrance to cozen,And having obtained a New Trial of Time,Shout in hopes of a kindlier dozen.- Thomas Hood

Argo case study Example | Topics and Well Written Essays - 750 words

Argo - Case Study Example The frequency of their meeting after every three months is evidence that assessment was done appropriately. The change was thoroughly evaluated by the committee and found it right to restructure the client teams. They sought to embark on changing in order to achieve desirable results. In an effort to solve the issue, they deployed an external team of consultants for reviewing the policy. The team interviewed the managers and employees. The team of consultants was also tasked with the responsibility of recommending changes. This indicates that the capacity of the management to asses and review happenings in the organisation was at a good position. Assessment focuses on regular review of the activities and results of the organization to ensure adherence to the excellence model. Through the review, Argo ID was able to identify its strengths. Another area the organisation did well was in deployment. After the team of consultants administered the recommendations, the line manager and questionnaires administered on to the employees on their preferential positions in the new organisation did briefings. The success of deployment was evidenced by the ability of more than 80% of the total number of employees getting their preferred positions. In addition, the rest does not lose anything since they were interviewed for other positions. The Chief Executive Officer of the company, Bill Marshall made presentations that featured how the work was to be done and the scheduling thereof. 2. Argo Areas According to Subcategory (1e) of the Case Study Organizational and Management Review did a review on the way the operations were being conducted and went a step ahead to outsource for services of specialists in order to streamline the situation. The recommendations by the consultants helped reshape the organizational structure of the compa ny hence conserving it from the blink of failure. This time round the approach was rectified, hence changing the expected scenario. The results of the initial process were not right. They called for a reshuffle of the entire employment structure in order for it to deliver desirable results. The failure in achieving the results was expensive to the organisation since they had to re-embark on a new strategy that involved an overhaul of the entire system. Results are the ultimate goal of every organisation, it emanates from a wrong approach taken in implementing a good idea. Sometimes, the approach my be wrongly placed and may not be a making from the individuals involved leading to undesirable results. This was the case with Argo. 3. Site Visit Issues One of the main issues to check in the organisation is the staff interactions in the organisation. The questions are how the employees interact in the organisation at the different levels. The relationship between the juniors and seniors in the organisation is paramount; I would like to know why majority of the staff preferred a change in the place of work. Underlying issues in the organisation may cause a disparity and breakdown in communication. I would also like to know about the structure and the policies of Organizational and Management Review. It seems they play a very important role in the organisation, understanding their composition, the mandate and their way of operating is very important in the organisation. Part B 1. Comments on People Strategy Argo seems to be on a positive trend in achieving satisfaction for the employees. Considering

Key Elements of A Market Analysis Essay Example | Topics and Well Written Essays - 750 words

Key Elements of A Market Analysis - Essay Example The market can be worldwide or just a three states. These boundaries are usually defined by the geographic areas in which the firm expects to be competing. The time component of market is affected by the stage of a product or service in its life cycle and the specific needs of the data user. An assessment of long-term potential is needed because major financial decisions have to be made about long-term commitments for plant, equipment, personnel, and the like. For existing products, market potentials usually cover shorter time periods because their primary purpose is to guide short-term decisions about production or promotion. However, as a product or service enters the later stages of maturity, longer-term potentials might again be sought to determine if and when it should be withdrawn from the market (Eden, Ackerman 1998). Regional demographic characteristics and population growth can help to identify number of potential consumers and main trends in sales. Slower population growth combined with increased competition (from both domestic and foreign sources) means that the market will become increasingly competitive. The firms that will succeed will be those that make best use of information. Using information effectively is not an easy task because of the vast amounts available. A firm that knows something about the demographics of its customers can use a clustering system to identify block groups that possess similar characteristics, and are thus high potential candidates (Simonson, Schmitt 1997). The addresses of customers can be traced to block groups, and the demographics of these block groups can be used to gain greater insights about the customers. Knowing the general demographics of groups will help a firm learn more about the characteristics of its customers. The information about income and life styles, the number of buyers and their geographical location allows the company to segment the market. Critics underline that a proper balance is needed when defining the market to be segmented. If the market is defined too narrowly, the emerging segments may be too specific to be of marketing value. Conversely, if the market is defined too broadly, the emerging segments are likely to be of little practical value from a marketing perspective. Also, a market analysis should take into account geographic limits, people or firms who might use the product, users and non-users, the size of the market, the emerging segments and regional differences. Stating the purpose of the segmentation activities at the outset establishes the amount of effort and expenditures needed in the remaining steps of the process. For Able Corporation, it is important to analyze new markets and assess their size and a number of customers. In this case, the potentials for each segments (old and new markets), when combined, identify the overall market for PEPT (Simonson, Schmitt 1997). Prices and competitors products are also a part of market analysis. Most products or services are available in different sizes and varying price levels. There are also a variety of sizes and price ranges for PEPT. Thus the product or service component of market should pertain to the market or market segment that is expected to be the focus of the firm's marketing efforts. Since durable products such as portable electric power tools are consumed over fairly long periods of time (until they become